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| Saenger Theatre Mobile, Alabama |
10 Joachim Street South, Mobile, Alabama |
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| The stock issue for the Mobile Saenger Theatre dated from 1920,
under the entities "Saenger Theatres of Alabama" &
"Gulf Coast Amusement Co., Inc."
Saenger Amusements general manager E. V. Richards signed the certificates as President of Gulf Coast Amusement Co. |
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In July of 1925, the Saenger company publicly announced the impending construction of its Mobile theatre, & construction began in 1926. The theatre's opening was repeatedly delayed. In September of 1926, a major hurricane struck Mobile during the Saenger Theatre's construction -- an odd repeat of the major hurricane which struck in 1906 while Mobile's Lyric Theatre was under construction across the street. Then, revisions were made to the blueprints during construction for major changes to incorporate the installation of Carrier Air Conditioning unit #005 (#003 is in the Jefferson Theatre, Beaumont TX; #001 is in the Smithsonian Institution, Washington D.C.). Specifications of the theatre included full stage facilities to accommodate large road shows: stage & wardrobe traps, 4 floors of dressing rooms, musicians' & chorus rooms. |
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Early drawings showed the theatre's main entrance on Joachim Street nearer Conti Street, in a direct line with the stage. By the time of construction, the architect had moved the entrance nearer to the center of the block. Emile Weil's relationship with Rapp & Rapp and other architects for the Publix organization had given him access to new approaches for the combined solution of traffic & noise problems in movie theatres. Typically, in earlier theatres up to this time, the front entrance doors were directly in a line with the street, auditorium & stage, often with no wall between street & stage at all -- the idea being to provide little impediment to traffic (& to conserve real estate). With larger & continuous turnover of audiences as the movies became established, management of the traffic and noise of arriving & departing patrons was resolved by adding separate "feeder lobbies" off the auditorium. Thus, noisy arrivals were given a chance to quiet down before being allowed through the lobby doors into the auditorium. In the Saenger Theatre in Mobile, two entrance lobbies at the sides of the back of the auditorium performed this function: one large lobby with access from Joachim Street & a smaller lobby connected to Conti Street. An additional benefit of this design to reduce noise was evident shortly afterwards, with the arrival of talkies. Earlier-type theatres with no back wall in the auditorium had to construct one for acoustical isolation, but it was unnecessary at the Saenger Theatre in Mobile & other theatres where the auditorium had a back wall already. |
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The theatre's interior decoration was described in the press variously as "Spanish" or "the motif of a French palace of the Renaissance", & even "blue". These were taken from press releases for the opening recycled by the company & incompletely revised from descriptions for the opening of some of their previous theatres. The decoration was in fact another clever Emile Weil twist on Adam-style decoration - this time inspired by Mobile's coastal location. Along with Adam-style classical interior plaster ornamentation such as Dionysus above the proscenium, Maenads encircling the chandelier in the lounge & Pan beneath the organ grilles, Poseidon is cast above the main entrance & various stylized seahorses, shells, & fish ornaments are found throughout the theatre. The color scheme of the interior was primarily sea-green walls with some drybrush modeling, maroon & gold trim, stencil decoration of the ceiling, & a sea-green grand curtain. The arcade's central lighting fixture is an abstraction of bubbles. Adjustable three-color lighting in the coves & chandeliers constantly modified the highlights, shadows, & appearance of the modeling of the ornamentation in the auditorium. The organ console can be seen in the house left side of the orchestra pit in this photo from just before the theatre's opening. |
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A two manual, 10 rank Robert Morton theatre was installed in the theatre, its console packed with about as much as could fit.
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Like many other Saenger theatres, the Saenger Theatre in Mobile underwent several changes through the years.
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The facade above the main entrance later acquired a large vertical sign.
The theatre's original signage, installed by the Rodwell Sign Company of Mobile in 1926, consisted of a sign on Conti Street, a sign hanging over Dauphin Street, & a sign on Government Street. The Government Street & Dauphin Street signs had been removed earlier, leaving the Conti Street sign as a legacy. |
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The original sidewalk marquee was replaced with a more modern marquee & a small corner program sign. |
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It may seem unlikely now, but originally food wasn't allowed in most movie palaces. This was one of the ways movie palaces differentiated themselves as being higher-class than vaudeville theatres (which had audiences snacking through the show on peanuts & candy sold by "candy butchers" strolling the aisles). However, as a result of seeing other merchants right outside the theatre selling candy to patrons who'd smuggle it in & later general efforts to increase revenue, theatres began to build concession stands. A concession stand (called the Candy Hut) was constructed in the arcade.
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With the arrival in the 1950s of VistaVision, Paramount's initial entry in the widescreen movie revolution, came a chain-wide removal of the opera boxes in the Saenger theatres to pre-empt any possible sightline problems resulting from the new, wider screen. The opera boxes, located beneath the organ grilles, were removed from the Saenger Theatre in Mobile as they were from the Saenger Theatre in Pensacola & the Strand Theatre in Shreveport, Louisiana. Also around this time, the seats on the floor were replaced with more modern American Bodiform seats & re-spaced, reducing the theatre's seating capacity to about 2200. |
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In July of 1968, the pastor of St. Pius X Catholic church in Mobile arranged with ABC Mid-South Theatres to acquire the Robert Morton theatre organ in the Saenger Theatre in Mobile. The organ was removed by technician Tom Walton & Keith Hoover, refurbished, & installed in St. Pius church. Following the opening of its new Capri Theatre in outside of downtown, ABC/Mid-South Theatres on August 5, 1970 closed the Saenger Theatre in Mobile. The best offers for the property were from developers planning to demolish the theatre & use the space for a parking lot. |
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Other information:
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Mobile Saenger Theatre, official web site |
| Back to the Saenger Theatres | Next: the Saenger Theatre in Hope, Arkansas |